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Integration Facebook Ads –> Google Analytics supported import for the following metrics and dimensions:
Metrics – the available values exported in slices of the dimensions you have chosen:
- Ads impressions;
- Ad clicks;
- Ad costs.
Dimensions – the available data slices (breakdowns):
- Source (utm_source);
- Channel (utm_medium);
- Campaign (utm_campaign);
- Ads content (utm_content);
- Keywords (utm_term).
Features of integration:
- supported facebook dynamic parameters.
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